Audi Jackson is proud to announce...

Audi Rated Top Luxury Automotive Brand

in 2013 Luxury Customer Experience Index

http://www.audiworld.com/news/13/top-lux/index.html

HERNDON, VA - Audi today announced that it received the top overall ranking in the 2013 Luxury Customer Experience Index (LCEI), conducted by the independent and objective Luxury Institute. The LCEI is based on data collected from affluent customers who were asked to evaluate 10 different aspects of ownership and customer experience of the luxury automotive brands they have recently used on a 0-10 scale. Among the 10 brands evaluated, Audi received the highest overall score of 8.36, recognized by customers for its consistently superior design and quality materials, and trustworthiness and knowledge of dealership staff.

“We are very pleased to have been ranked first overall in The Luxury Customer Experience Index, and we are delighted to hear that nearly all Audi customers surveyed said they would recommend Audi to others and would purchase or lease an Audi again,” said Jeri Ward, Audi of America Director of Customer Experience. “Audi and our dealer partners are continuously striving to delight our current and future Audi owners through customer experiences that exceed their expectations, and the results of the Index prove we are making significant gains.”

In 2011, Audi created the Customer Experience Team, a new division within the U.S. organization, led by Jeri Ward, which focuses on strategy and programs for improving customer experience and loyalty across the company.

The LCEI is based on a nationwide in-depth survey of 1,234 luxury automobile owners, conducted in November 2012. Respondents – ages 21 and older and with a minimum gross annual income of $150,000 – evaluated levels of respect, knowledge and trust of dealership staff, dealership sales experience and service experience after purchase, among other factors.

Sales Record

Audi sets new U.S. sales record of 139,310 vehicles in 2012; December ranks as best month ever

www.audijackson.com

Experience everything Audi at Audi Jackson 

located at 5320 I-55 North in Jackson, Mississippi

HERNDON, Va., January 3, 2013 – Audi today announced that 2012 was the best year, and that December 2012 was the best month, in its history of selling new vehicles in the U.S. market.

For the full year, Audi sold 139,310 new cars and SUVs to eclipse the previous sales record set a year earlier by 18.5%.  Audi sales in the U.S. have increased 68.4% just since 2009. 

December 2012 marked the first time Audi monthly sales have topped 13,000 units, with strong demand throughout the month pushing deliveries to 14,841 vehicles. That’s a 17.3% increase over the previous December sales record of 12,655 units in 2011. The most recent December also stands as the 24th consecutive month of record sales for Audi in the U.S. Audi began recording U.S. sales in February 1970.

“Audi is a brand with clear momentum across our model lineup and across all sectors of our operations in the U.S. market,” said Scott Keogh, President, Audi of America. “This is the result of a business model based on steady and sustainable growth plans set in motion on top of an unswerving commitment by Audi leadership to invest in new vehicles and new technologies year after year. We expect the Audi brand to continue its strong upward trajectory in the U.S. market this year.”

Last month, AUDI AG announced that despite global economic uncertainties it will invest $17 billion (13 billion euros) to develop new models, new technologies and to expand its global production capabilities through 2016.

The American market will remain a key engine of growth for Audi globally, and the strength of the brand in the U.S. was demonstrated in a wide array of measures in 2012:

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com www.audiusanews.com or www.audijackson.com for more information regarding Audi vehicle and business issues.